Jeep owners have reported more than 1,487 complaints for each vehicle, significantly surpassing all other brands by a remarkable difference.
- Several automakers haven’t launched a single new model in ten years without 5-star ratings.
- Genesis, Polestar, Buick, and Acura also performed strongly with consistently high safety scores.
- Volvo and Genesis reported the fewest customer complaints among all major automotive brands.
A recent study highlights the car brands that have excelled in safety ratings in the U.S. over the past ten years, providing insights into which manufacturers place a strong emphasis on ensuring their vehicles meet high safety standards—or at the very least, are capable of passing standardized evaluations.
Although the outcomes appear promising, it's important to consider: how much credence should we place on these 5-star ratings regarding their performance in real-life situations? Remember, these ratings stem from controlled evaluations in optimal circumstances, not from actual crash data from real-world incidents.
The study, put together by Confused, analyzed data from the New Car Assessment Program (NCAP), which rates a vehicle’s safety based on crash test performance, rollover resistance, and the effectiveness of advanced driver assistance systems (ADAS).
It identifies Volvo, Subaru, Tesla, Genesis, and Polestar as the (percentage) champions of safety tests. Every single new model released by these brands in the past decade has received a 5-star rating. That’s undeniably impressive on paper, but the reality is more complicated.
To begin with, these assessments focus on particular crash situations, so achieving a top rating doesn't always ensure equivalent safety during a chaotic highway accident or on a dimly lit country road. Moreover, the quantity of models assessed is crucial—there's a notable distinction between testing three vehicles and evaluating more than 100 from one manufacturer.
Volvo and Subaru: Pioneers in Automotive Innovation
Leading the pack is Volvo, with 76 models achieving 5-star NCAP ratings in the past decade. Subaru comes in close behind with 72, followed by Tesla with 45. Positioned alongside these brands are Genesis and Polestar. Both of these companies are newer entrants to the market and, therefore, haven’t released as many cars. Nevertheless, each of them to be launched has received top safety marks.
Other top performers in the study (especially if you take into account the number of cars versus Polestar and Genesis), include Buick, with 98.31% of its cars getting 5-star ratings, followed by Acura with 98.18%, Honda with 94.59%, Mazda at 92.73%, and BMW at 91.30%. On the other hand, four brands, namely Mini, Fiat, Smart and Suzuki, failed to deliver a single 5-star-rated vehicle during the same period.
Top Car Brands with the Highest Number of 5-Star Ratings
The study also reveals several intriguing trends within the industry. Notably, vehicles manufactured in 2024 boast the highest percentage of 5-star safety ratings ever recorded. This improvement follows a minor decline in average safety ratings observed in 2022, which is believed to have resulted from automakers resorting to inferior components and microchips due to widespread shortages in the sector.
How Should We Handle Customer Complaints?
Nonetheless, safety ratings provide just a portion of the overall picture. Complaints submitted by customers to the National Highway Traffic Safety Administration (NHTSA) give a more realistic view of how these vehicles operate in real-world situations.
Volvo and Genesis excel here too, with the fewest complaints per car with an average of 47.20 complaints made to the NHTSA per car launched. Other top performers included Polestar, Lexus, Audi, Mitsubishi, Smart, Lincoln, Cadillac, and Acura.
At the other end of the spectrum, Jeep owners filed an astronomical 1,487.83 complaints per car, making it the worst brand in this metric by a significant margin. Dodge, Chrysler, and Ram also fared poorly, with hundreds of complaints per car.
Customer complaint data adds nuance to the conversation about safety. While a high safety rating is important, a car with persistent technical issues, build quality problems, or ineffective ADAS systems can still create dangerous situations on the road. Tesla, for instance, boasts a perfect 5-star NCAP record but racks up 391.11 complaints per car.