Crafting company Katy Sue Designs looks to future after return to full ownership

The Katy Sue Designs team with founder Sue Balfour at the front

The founder of North East craft company Katy Sue Designs has returned the firm to her full ownership after buying out its investor.

Katy Sue Designs was launched 30 years ago by Sue Balfour and her mother Doreen Thompson, who started out by creating miniature porcelain dolls on their kitchen table to sell to collectors. Over the years the business has diversified to sell a range of cake decorating, card making and craft supplies, including silicone cake moulds which have appeared on TV cookery shows including The Great British Bake Off.

The firm’s products, all of which are designed and made at the firm’s base in South Shields, are now exported to countries around the world, having seen its overseas sales rocket over the last few years, since sealing investment from serial entrepreneur Neil Stephenson. Six years ago Ms Balfour brought on board Mr Stephenson as chairman and shareholder, as well as digital entrepreneurs Gary Hunter and Sam Morton, to develop its sales channels and increase US product sales.

Ms Balfour said that, over the past six years, Katy Sue Designs has experienced tremendous growth, with 20% of the company’s revenue now coming from exports, a figure set to increase as the business continues its international expansion. Earlier this year, the company was highly commended by the UK Government in the Department for Trade and Industries ‘Made in the UK, Sold to the World’ Awards, recognising its excellence in exporting.

Ms Balfour, CEO of Katy Sue Designs, said: “I want to express my heartfelt thanks to Neil Stephenson for his incredible support over the last six years. Neil, along with my early investors Gary Hunter and Sam Morton, believed in me and in Katy Sue Designs when I was looking to grow the business. In particular Neil helped me think differently and with that guidance, we have grown the business into what it is today – a global success with customers in every corner of the world.

“This buyout marks a significant milestone, not only for the business but also for me personally. It allows me to fulfil some long-standing personal goals, and I am incredibly excited for the future of Katy Sue Designs. With two new members of staff joining our team in October to support our continued growth, the future is brighter than ever.”