Luxury car giant Bentley extends electric vehicle strategy timeline to 2035 as first EV SUV is set for 2026

Inside Bentley's plant in Crewe, Cheshire

Bentley Motors has revised its high-profile plan of becoming an all-electric car brand, moving the target year from 2030 to 2035.

Originally committing in November 2020 to electrify its entire range by the end of the decade, the prestigious Crewe-based automaker, under Volkswagen's umbrella, sought to align with the proactive Beyond100 business strategy.

The strategy was confirmed once more in January 2022, as Bentley detailed its intention to unveil a new electric model every year starting from 2025 and continuing until 2030.

However, updated communication from Bentley signals a strategic shift; now operating under the moniker Beyond100+, the brand is extending its original timeframe by five years, as reported by City AM.

Bentley is set to introduce its inaugural all-electric vehicle - a high-end urban SUV - in 2026, initiating a series of annual releases that will either feature plug-in hybrid or battery electric technologies throughout the next decade.

Frank-Steffen Walliser, chairman and CEO of Bentley Motors, said: "Four years almost to the day that Bentley initially outlined its Beyond100 strategy, we adapt to today's economic, market and legislative environment to initiate a major transformative phase for tomorrow.

"Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonised future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond."

Bentley's recent announcement follows its March disclosure of a profit drop last year, attributed to a global economic slowdown affecting the luxury car market. The firm reported a 17 per cent decline in operating profit to €589m (£502.9m), with revenue also experiencing a roughly 13 per cent fall to €2.9bn (£2.4bn).

In 2023, the company delivered some 13,560 of its stately vehicles, marking an 11 per cent decrease from the previous year but still representing the third-highest total in its history.

As BusinessLive reported earlier this year, the North West is at the heart of Britain's electric vehicle transformation thanks to companies including Bentley, Jaguar Land Rover, Stellantis and Leyland Trucks.