Ford UK calls for urgent government incentives to boost electric vehicle sales

Ford UK's managing director is insisting on government-backed incentives to escalate electric vehicle (EV) adoption, or the UK risks failing its net zero ambitions.

Lisa Brankin, addressing the issue following the government's announcement of a consultation over EV sales targets for car manufacturers, acknowledged the development as a positive step but stressed the need for rapid action, as reported by City AM.

"The first thing I would say is that the government has listened," Brankin expressed on BBC’s Today programme. "We have been talking to them since they came into power about our concerns around the [zero emissions vehicle mandate]..."

She emphasised, "I think the really important thing is that the consultation is fast and that the government acts quickly as a result of it."

Further, she added that incentives are critical: "And the one thing we really need is government-backed incentives to urgently boost the uptake of EVs. Because without demand, the mandate just doesn’t work."

The urgent call from Ford UK comes hot on the heels of the alarming news from Stellantis—the closure of its flagship UK factory in Luton, endangering over 1,100 jobs. The Dutch group behind automotive brands such as Peugeot and Alfa Romeo acted on prior warnings that British production could cease if demand for EVs didn't climb.

Meanwhile, Business Secretary Jonathan Reynolds conveyed at an industry dinner last night that the consultation on the zero emissions vehicle mandate will soon be in motion.

The policy, rolled out earlier this year by the preceding administration, mandates that 22 per cent of car sales and 10 per cent of van sales from automakers must be electric vehicles (EVs), or they will incur substantial penalties. Brankin emphasised the "really urgent" need for government incentives to boost EV interest.