Ford unveils new electric Puma as Mersey plant starts work on power units that will drive car giant's EV transformation

The all-electric Ford Puma Gen-E is unveiled at Halewood

Ford has unveiled its new all-electric Puma Gen-E car at its Halewood plant, where production has commenced on the eDrive units that will power the vehicle. The units will be built at Halewood and then assembled at Ford's facility in Craiova, Romania.

This development follows a £380 million investment, including £30.9 million in government support, to transform the Halewood site into an electric vehicle component manufacturing plant. With a production capacity of 420,000 eDrive units per year, Halewood will supply 70% of Ford's electric vehicles sold in Europe, including the E-Transit Custom, E-Tourneo Custom, and Puma Gen-E, with UK-manufactured technology.

At the factory unveiling, Kieran Cahill, Ford's European industrial operations vice-president, said: "Ford is a global American brand with deep roots in Europe, and Halewood has been a cornerstone of that legacy for 60 years. It's not just the state-of-the-art technology or the £380 million transformation that makes Halewood special-it's the incredible team here.

"Their skill, dedication, and pride are what power our electrification journey. With Halewood leading the way as our first in-house EV component manufacturing site in Europe, we're building a thriving future together, with nine electric vehicles on the road in Europe by 2025."

Lee Meyers, Halewood plant manager, said: "The start of eDrive production at Halewood is a proud moment for us. We're not only embracing an exciting technological transformation but also contributing to the UK's electric future while investing in our team and community. This plant, our people, and the region have a bright future as part of Ford's electrification journey.", reports the Liverpool Echo.

This strategic move marks Halewood as Ford's inaugural in-house electric vehicle component manufacturing facility in Europe, with the components set to be shipped across Europe for assembly at Ford Otosan plants in Romania and Turkey. Furthermore, Halewood and Dagenham will maintain their roles in bolstering Ford UK's annual export value as the company navigates the electric shift within its car and van portfolio.

The launch of the electric variant of the Puma the UK's top-selling car boasts a city driving range of up to 325 miles, and it can charge from 10% to 80% in just over 23 minutes. The Puma Gen-E is priced starting at £29,995 and is currently available for orders.

The Puma Gen-E, joining the Explorer, Capri, Mustang Mach-E and E-Tourneo Courier, completes Ford's electric car range in Europe. This is in addition to the commercial vehicle offerings of E-Transit, E-Transit Courier, E Transit Custom and E-Tourneo Custom provided by Ford Pro.

Ford is one of a cluster of North West automotive firms that are driving the UK’s electric vehicle transformation. The road to an EV future is not always a smooth one just last month Stellantis chose to invest in its Ellesmere Port plant, but said it was to close its Luton operation.